Magazine Rates & Specs

Ad Rates 1-3x 4-6x 7-9x 10-12x 18x
Full page $5,500 $5,100 $4,800 $4,600 $4,500
2/3 page $3,800 $3,600 $3,400 $3,100 $2,900
1/2 island $3,600 $3,300 $3,200 $3,000 $2,800
1/2 page $3,400 $3,300 $3,100 $2,900 $2,700
1/3 page $2,250 $2,050 $2,000 $1,950 $1,800
1/4 page $1,800 $1,600 $1,500 $1,400 $1,300
 
2nd Cover $8,050 $7,800 $7,400 $6,800 $6,600
3rd Cover $7,200 $7,000 $6,800 $6,200 $5,700
4th Cover $8,350 $7,800 $7,700 $7,300 $7,000
Classified $145 $135 $115 $105 $85

Rate Protective Clause

All advertising contracts accepted are subject to change in rate upon notice from the publisher. Contracts in force at the time of announcement will be honored for up to 12 months from the effective date of the change. Contracts may be canceled at the time the change in rates becomes effective without incurring a short rate adjustment, provided the contract rate has been earned up to the date of the cancellation.

 

Payment Terms

Invoices are dated the day first copies are mailed. Full payment is due upon receipt. Yearly contracts paid in advance earn an additional discount. Cash discount is not allowed. Advertising rates for individual ads will be confirmed with the foreign currency rate of exchange at the time the order is received. All payments to be made in U.S. currency by check or transfer.

 

Commission

15% of gross billing allowed to recognized agencies on space, color, bleed and position, provided account is paid in full within 60 days of invoice date. Commission is not allowed on other charges such as reprints, production costs, conversions, typesetting or special binding and trimming. Publisher reserves the right to waive commission if payment is not received in full within 60 days of invoice date.

 

Advertorials

An advertorial is a sponsored article or commercially written editorial feature. An advertorial may be written in-part or in-total by the editorial staff or may be produced by the sponsors. Size of advertorials ranges from two to 24 pages. Contact the publisher for rate information.

 

Frequency Discount

Rates are straight frequency based on the number of insertions, regardless of size. Non-contract advertisers must earn frequency discounts before reduced billing will occur. Advertisers will be rebated if, within a 12-month period from the date of the first insertion, they have used sufficient space to earn a lower rate.

 

Publisher's Protective Clause

All advertising orders are accepted subject to the terms and provisions of the current rate card. Advertiser and advertising agency agree to assume all liability for content including, but not limited to text, illustration, representation, trademarks, labels or other copyrighted matter of advertisements printed or the unauthorized use of any person’s name or photograph arising from the publisher’s reproduction and publishing of such advertisements pursuant to the advertiser’s or agency’s order. The publisher reserves the right to reject, discontinue or omit any advertising or any part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising matter. All advertising is subject to the publisher’s approval. The publisher reserves the right to reject advertising which he feels is not in keeping with the publication’s standard. Publisher reserves the right to place the word “advertisement’ with copy which in the publisher’s opinion resembles editorial matter. Publisher is not liable for delays in delivery and/or nondelivery in the event of Acts of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes whether legal or illegal, labor or material shortage, transportation interruption of any kind, work slow-down or any condition beyond the control of the publisher affecting production or delivery in any matter.

Sizes in inches

Standard
(Non Bleed)
Trim Size With Bleed
spread 15 x 10 16 x 10.75 16.25 x 11
1/2 H Spread 15 x 4.875 16 x 5.375 16.25 x 5.625
full page 7 x 10 8 x 10.75 8.25 x 11
2/3 Vertical 4.625 x 10 5.25 x 10.75 5.5 x 11
1/2 horizontal 7 x 4.875 8 x 5.375 8.25 x 5.625
1/2 vertical 3.375 x 10 4 x 10.75 3 x 11
1/2 island 4.625 x 7.5 5.25 x 8 5.5 x 8.25
1/3 horizontal 7 x 3.25 8 x 3.75 8.25 x 4
1/3 vertical 2.125 x 10 2.75 x 10.75 3 x 11
1/3 square 4.625 x 4.875 5.25 x 5.375 5.5 x 5.625
1/4 horizontal 7 x 2.375 8 x 2.875 8.25 x 3.125
1/4 vertical 3.375 x 4.875 4 x 5.375 4.25 x 5.625

Sizes in millimeters

Standard
(Non Bleed)
Trim Size With Bleed
spread 381 x 254 406.4 x 273.05 412.75 x 279.4
1/2 H Spread 381 x 123.8 406.4 x 136.525 412.75 x 142.875
full page 178 x 254 203.2 x 273.05 209.55 x 279.4
2/3 Vertical 117 x 254 133.35 x 273.05 139.7 x 279.4
1/2 horizontal 117 x 191 133.35 x 203.2 139.7 x 209.55
1/2 vertical 178 x 124 203.2 x 136.525 209.55 x 142.875
1/2 island 86 x 254 101.6 x 273.05 107.95 x 279.4
1/3 horizontal 178 x 83 203.2 x 95.25 209.55 x 101.6
1/3 vertical 54 x 254 69.85 x 273.05 76.2 x 279.4
1/3 square 117 x 124 133.35 x 136.525 139.7 x 142.875
1/4 horizontal 178 x 60 203.2 x 73.025 209.55 x 79.375
1/4 vertical 86 x 124 101.6 x 136.525 107.95 x 142.875

Printing: Offset

Binding: Perfect Bound

 

Material Required

Advertisements should be submitted in a digital format. PDF/X-1a, Native InDesign, Illustrator and PhotoShop documents are accepted for both PC and MAC. The color and quality of print reproduction may vary if a SWOP compliant proof is not provided. Laser proofs included are for content only. Graphic images resolution should be at least 300 dpi and converted to CMYK, minimum 150 line screen. Bitmap image resolution must be 1200 dpi.

 

Preferred Media

Email or FTP. Files submitted via FTP require a PDF for proofing. MAC files must be compressed using Stuffit Software. PDF/X-1a files can be e-mailed to preflight@sosland.com. For additional information, contact the PreFlight Department.

 

4-Color Specifications

Density: Total density of all colors combined in any one area should not exceed 300%. Only one solid color should be used in any one area.

 

Colors Available

Publication prints standard 4-color process. Metallic and PMS colors are printed at additional cost. At publisher's discretion PMS colors may be manufactured from process colors.

 

Paper

Cover: 100 lb. enamel; Body: 45 lb. enamel

 

Composition by Publisher

At advertiser's request, publisher will compose advertisements, typeset in display material available in-house, and make alterations. The advertiser will be billed a minimal production charge (publisher's cost + 15%). Proofs will be provided upon request to the advertiser if production deadlines are met.

meatpoultry.com Rates & Specs

POSITIONS

LEADERBOARD

728x90 pixels

$2,350/month

 

EXPANDABLE LEADERBOARD

728x90 & 728x200 pixels

$2,825/month

 

WIDE SKYSCRAPER

160x600 pixels

$2,150/month

 

EXPANDABLE WIDE SKYSCRAPER

160x600 pixels & 320x600 pixels

$2,575/month

MEDIUM RECTANGLE 1

300x250 pixels

$2,575/month

 

MEDIUM RECTANGLE 2

300x250 pixels

$2,050/month

INTERSTITIAL

640x480 pixels

$3,250/week

SPECS

MATERIALS DUE

All materials must be received 7 business days prior to ad launch date.

 

ONLINE AD REQUIREMENTS

File Size: 200k Maximum

 

Format: JPEG, GIF, animated GIF, and 3rd Party Tags. HTML5 is acceptable only if submitted via 3rd Party Tags. We currently accept Flash (SWF) but don’t recommend using it as Google Chrome, Safari and Firefox “intelligently pause” Flash animations which requires user initiation to play the animation. For video ads please speak to your sales rep about pricing.

 

Resolution: 72 dpi

Color depth: 8 bit (256 colors)

Ads with white backgrounds must have a visible 1-pixel border.

INTERSTITIAL AD SPECIFICATIONS

  • Dimensions are 640x480 (width x height in pixels)
  • The Interstitial Ad will display for no longer than 15 seconds and then disappear automatically.
  • The advertiser can either include their own functioning "Close Window" button or one can be set within Open Adstream to display, but one must be present.
  • Any audio in the ad must be User Initiated (on click)
  • The Interstitial Ads will serve to each site user no more than once per day.
  • File format: - GIF/JPG.
  • Maximum File Size: - GIF/JPG: 200K
  • 3rd party tags are not accepted
  • Submovie Loads: Initial movie only. No submovie loads allowed.
  • Frame Rate: 20 frames per second maximum.
  • Animation: The movie and all associated elements can animate for a maximum of 10 seconds, after which the unit should pause for 5 seconds at the final frame. Animation any longer than a total of 15 seconds will be cut off.

FLASH AD REQUIREMENTS

A back-up GIF should be provided for all Flash ads.

 

Clicks on Flash ads can only be tracked with the proper code included in the initial design. A clickTAG button must be added on the topmost layer and contain the following action script exactly as it appears:

 

on (release){

getURL (clickTAG, "_blank");

}

 

clickTAG Coding Instructions

Use the getURL() function in the Actions-Frame panel to write the tracking code.

 

   1. Add an extra layer to the top of the layer panel.

   2. Select that layer with the Selection tool.

   3. Choose the Rectangle tool and cover the creative throughout the entire timeline.

   4. Convert the rectangle into a "Button" symbol.

   5. Make the rectangle transparent: Effect panel > Alpha > 0%

   6. In the Actions-Frame panel, give the following action to the transparent rectangle:

 

On Mouse Event: Release

GetURL: clickTAG

Check the Expression box so there are no quotes around clickTAG

Window: _blank

VIDEO AD SPECIFICATIONS

  • Format Category: In-Page Video Units
  • Format (WxH): 300x250 pixels
  • Max Initial Load File Size: 40KB
  • Add'l File Weight (Polite Download): 1.2MB
  • Flash Specifics: 18 fps
  • Audio Initiation: User Initiated (on click)
  • Maximum Animation Length: Anything up to 15 seconds
  • Controls: Control – "Close X", Play, Pause, Rewind, Volume
  • Font: 16 pt
  • Web Site Labeling & Other Items: Label – "Advertisement"

Newsletter Specs

MATERIALS DUE

All materials must be received 7 business days prior to ad launch date.

 

NEWSLETTER AD REQUIREMENTS

  • File Size: 50k Maximum
  • Format: JPEG, GIF, animated GIF - Animated gifs only display the first frame in Outlook versions 2007 and newer. If you are submitting an animated gif, please be sure your logo and most pertinent content is on the first frame.
  • Resolution: 72 dpi

MORNING DISPATCH

Leaderboard:

M/W/F: $3,200/monthly

T/TH: $2,500/monthly

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

M/W/F: $3,350/monthly

T/TH: $2,650/monthly

300x250 pixels

 

Medium Rectangle 2:

M/W/F: $2,850/monthly

T/TH: $2,450/monthly

300x250 pixels

 

Medium Rectangle 3:

M/W/F: $2,350/monthly

T/TH: $2,150/monthly

300x250 pixels

 

FOOD SAFETY MONITOR

Leaderboard:

$3,350/monthly

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$3,650/monthly

300x250 pixels

 

Sponsored Message

$3,975/monthly

106x107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

 

R+D INSIDER

Leaderboard:

$2,450/monthly

728 x 90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$2,650/monthly

300x250 pixels

 

Sponsored Message

$2,950/monthly

106x107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

DAILY NEWS

Leaderboard:

$3,700/monthly

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$3,850/monthly

300x250 pixels

 

Medium Rectangle 2:

$3,450/monthly

300x250 pixels

 

Medium Rectangle 3:

$3,200/monthly

300x250 pixels

 

BACON BUSINESS NEWS

Leaderboard:

$3,950/monthly

728x90 pixels - desktop

300x50 pixels - mobile

 

Medium Rectangle 1:

$4,150/monthly

300x250 pixels

 

Sponsored Message:

$4,300/monthly

106x107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

 

WEEKLY WRAP-UP

Sponsorship includes leaderboard & message:

$3,950/monthly

728x90 pixels - desktop

300x50 pixels - mobile

Sponsored Message:

106x107 pixel logo or image. Sponsored Message title: up to 55 characters including spaces. Sponsored Message description: up to 150 characters including spaces. Supply click-thru URL. The title and image will link to your URL. Do not include a call to action such as “click here” in your message.

Video Specs

MATERIALS DUE

All materials must be received 7 business days prior to ad launch date.

 

CODECS ‐ Meatpoultry.com encodes all uploaded video to the H.264 codec and therefore recommends for best quality that all source video also be encoded to H.264. The following table outlines recommended settings as well as other acceptable codecs:

 

   RECOMMENDED CODECS

   Video: H.264

   Audio MP3: (160 kbps)

 

   OTHER ACCEPTABLE CODECS

   Video: MPEG-1, MPEG-2, MPEG-4, VP6, VP5, H.263, WMV, MJPEG

   Audio: AAC (128 kbps), WMA, MP2, WAV, ADPCM

 

FILE SIZE - The maximum supported media file size is 5 GB before uploading.

 

INTERLACE– All media should be de-interlaced before uploading. Interlaced video is primarily used for television and does not display well on computer screens.

 

FRAME RATE – Recommended frame rates are 24 (23.98), 25, or 30 (29.97) frames per second (fps). Settings that are larger than these recommendations are acceptable but may result in poor user viewing experiences due to high CPU usage.

 

BITRATE – A bitrate of at least 1500 kilobits per second (kbps) is recommended for HD quality.

 

ASPECT RATIO – Virtually any aspect ratio (including 16:9 widescreen and 4:3 standard) is supported. However, meatpoultry.com recommends the use of a 16:9 aspect.

 

FRAME SIZE – Meatpoultry.com recommends that the original file be encoded to a frame size that matches the desired aspect ratio (e.g. 1024 x 576 for 16:9 widescreen or 1024 x 768 for 4:3 standard. The recommended frame sizes for our preferred 16:9 aspect ratio are 640x360, 1024x576, or 1280x720. For videos that are intended to be displayed in fullscreen mode a minimum width of 1024 is recommended.

Eblast Specs

ACCEPTABLE FILE FORMAT

HTML only. JPEG, GIF and PDF are not acceptable file formats.

(Code generated from MailChimp, Constant Contact and other similar email services are not accepted. It is a violation of their policy to use their code other than through their service. This code also does not render properly outside of their email service)

 

MATERIALS DUE

All materials must be received 7 business days prior to ad launch date.

 

SUBMIT FILES TO: webads@sosland.com

 

SPECIFICATIONS

  •  Use tables, not divs.
  •  We recommend a maximum of 650 pixels width. It can be as long as you need it to be.
  •  All links must be coded into the HTML file.
  •  Full image paths in the code must be used (ex: http://www.domain.com/images/graphic1.jpg) and images hosted on your server.
  •  Do not use Flash, Rich Media, Javsacript or Image Maps. The use of Image Maps does not allow our system to track clicks.
  •  Links can only be tracked for web addresses. Links to "mailto" addresses can not be tracked.
  • Text should be coded as html text rather than imbedded in images.

 

WHAT TO SEND

  •  Specify the subject line.
  •  Seed lists: Specify the email addresses of those who need to receive the proof and also who should be included on the final launch.
  •  Submit both html and back-up text versions (include text that appears in graphics).

Webinar Specs

Sponsors are responsible for finding their speakers and presenting the webinar. We will provide a moderator for your event.

 

MATERIALS REQUIRED FROM SPONSORING COMPANY:

 PowerPoint file

 Webinar Title

 Webinar description, 50-100 words

 Date and time of webinar

 Speaker’s names, titles, and short bios. Speaker photos optional.

 Company logo

 Photos or imagery relating to topic, optional.

 

FILE SUBMISSION:

Send all webinar materials to cfluegge@sosland.com

 

Sosland helps you market and present your event to our unique database. Webinars typically run 1 hour, 45 minutes of presentation with a PowerPoint and 15 minutes of Q&A.

 

WEBINAR PROMOTION:

  • Your webinar will be promoted in the following ways:
  • A dedicated registration page
  • Full-page advertisements in MEAT+POULTRY magazine
  • 3 special e-mail blasts to our qualified e-mail lists
  • 1 month promotion on our online webinar listing page
  • 1 month of advertising on meatpoultry.com
  • 1 week of promotion in our daily and weekly enewsletters as well as social media
  • 2 special event e-mail reminders sent to registrants

 

REPORTING AND HOSTING:

  • A complete list of all registrants and attendees to contact directly
  • A report of the questions submitted during the Q&A session
  • Your webinar will be archived online for one year.

 

AVAILABLE FEATURES:

  • Private chatting window for speakers
  • Option to provide downloadable resources to the audience
  • Poll Questions
  • Surveys
  • Videos

POWERPOINT BEST PRACTICES:

 

SLIDE DESIGN BASICS

  •  File format must be PPT or PPTX
  •  Only one master slide is permitted
  •  Slide Deck should be no more than 20 Mb in size
  •  The first Slide Animation must be set to start on click
  •  Slide Transitions are not supported.
  •  Embedded objects (ie. Audio, Excel, Video, etc.) are not supported

 

AVOID USING

  •  Type size smaller than 17 point type
  •  Embellished type (type with shadows, bevels, or special effects)
  •  Textured or gradient backgrounds
  •  Slide numbering on the slide Header, Footer, or Master slide

 

TIPS TO MAXIMIZE LEGIBILITY

  •  Your presentation should have a 4:3 or 16:9 aspect ratio
  •  Use larger font sizes than you would normally
  •  Use simple design elements and solid color blocks
  •  If you plan to insert screen-capture images in your PowerPoint, it is very important that you reduce screen resolution to
  •  800x600 or 800x450 pixels in order to keep the content legible. Also, reduce the color depth to "High Color (16- bit)".

White Paper Specs

MATERIALS REQUIRED FROM SPONSORING COMPANY:

 

MATERIALS DUE

All materials must be received 7 business days prior to ad launch date.

 

White Paper Descriptions

  • Title (Appears on Category and Detail page): 5-10 words
  • Short Description (Appears on Category page): 20-30 words
  • Long Description (Appears on Detail page): 50-100 words

 

Document for Download

  • File type can be PDF, DOC, XLS (PDF is recommended)
  • The sales representative will be responsible for reviewing the white paper content to verify it is appropriate for the selected site.

 

Images (JPEG, PNG, GIF)

  • Large thumbnail (195 pixels wide x 252 pixels high)
  • Small page thumbnail (85 pixels wide x 110 pixels high)
  • Rotator thumbnail (195 pixels wide x 181 pixels high

Compelling Content…Compelling Results.

MEAT+POULTRY has made a name for itself by providing the most important content delivered by the most respected individuals in the market. We have created a magazine sought after by industry professionals.

4801 Main St. Suite 650

Kansas City MO 64112

 

Tel. 816-756-1000

 

@2017 SOSLAND PUBLISHING COMPANY